System1 measures emotional response to predict brand growth. Videoquant predicts which ad wins — before you spend a dollar.
Unlimited predictions and scene-level diagnostics — starting at $6K/mo.
Request a Proof of ConceptSystem1's Star Rating measures how ads make people feel. Their methodology is built on a compelling insight: emotional ads drive long-term brand growth. Panelists watch your ad and select emotions from a pictorial scale (FaceTrace™). The resulting emotional profile predicts brand-building potential.
Videoquant is trained on 18 trillion real-world outcomes — when two pieces of content competed for engagement in the real world, which one won? We learn from what actually worked in market, not opinions about what might work. Our scoring engine then breaks down predicted performance at the scene, utterance, and copy level — so you know exactly what's driving results.
We proved with Fortune 500 & Super Bowl advertisers that this beats all other approaches to predicting real-world outcomes, and were awarded a patent on it.
System1's Star Rating measures how ads make people feel. Panelists watch your ad and select emotions from a pictorial scale (FaceTrace™). The resulting emotional profile predicts brand-building potential.
Videoquant predicts which ad wins, provides diagnostics on what's working and what isn't, and lets you get scene, utterance, and copy-level diagnostics from — trained on real behavioral data from 200M+ adults. Ask why one concept resonates more than another. Explore messaging angles. Pressure-test a CTA. All in under 20 seconds.
System1's Express tier takes 24 hours. Standard takes 3–5 days. Expert Guidance takes 1–2 weeks. Videoquant scores creative and delivers diagnostics in under 20 seconds. Test during the meeting, not after.
System1 charges $5,000–$10,000+ per test with enterprise contracts. Videoquant starts at $6K/mo for unlimited testing — test every concept, brief, and cut, not just the ones you can afford to study. It pays for itself after one use.
We build LLMs that learn how your target audience behaves — trained on real behavioral data from 200M+ adults. Not 150–500 panelists selecting emotions from a pictorial scale. You can see exactly which scenes, utterances, and copy elements are predicted to work or not.
System1's Star Rating predicts brand growth through emotional response — a validated proxy. Videoquant predicts what actually wins in market. Emotional response is one signal; real-world competitive outcomes are the scoreboard.
Videoquant doesn't just give you a score. It breaks down predicted performance at the scene, utterance, and copy level — so you know which specific elements are driving or hurting results. Then it identifies alternative copy and concepts with higher predicted performance.
Ask My Audience lets you interact with an AI model of your target audience and ask how they'd respond to concepts, CTAs, taglines, and messaging angles — based on real behavioral data. It's a brainstorming and concept exploration tool, separate from ad scoring and diagnostics.
All phases: concept to finished cut, across TV, social, app store, OOH, and more.
The Star Rating predicts long-term brand growth potential based on emotional response. It's validated against the IPA Effectiveness Databank — campaigns with higher Star Ratings achieved more "very large business effects" over time.
We predict which ad wins when it competes in market, provide diagnostics on what's driving performance, and provide scene, utterance, and copy-level diagnostics. Our predictions have been validated in controlled tests:
They measure different things. System1's Star Rating predicts long-term brand growth potential based on emotional response — validated against the IPA Effectiveness Databank. Videoquant predicts which ad wins in market based on 18 trillion real-world competitive outcomes, provides diagnostics, and lets you get scene, utterance, and copy-level diagnostics from. System1 takes 24+ hours and costs $5,000+ per test. Videoquant takes under 20 seconds with unlimited testing starting at $6K/mo.
For different questions. System1's Star Rating has been validated by the IPA and WARC for predicting long-term brand effects. Videoquant has been validated with Fortune 500 & Super Bowl advertisers for predicting which ad wins in market, achieving results like 4.1x acquisition improvement and 81% lower acquisition cost in controlled tests (p < 0.001). We were awarded a U.S. patent for proving our methodology beats other approaches.
Videoquant provides both predictions and diagnostics broken down at the scene, utterance, and copy level — so you know exactly which elements are driving or hurting performance. Then it identifies alternative copy and concepts with higher predicted performance. Separately, Ask My Audience lets you brainstorm with an AI model of your audience — but the diagnostic layer is baked into the scoring, not a conversation.
Ask My Audience is an AI model trained on behavioral data from 200M+ adults and 18T+ real-world outcomes. It learns how specific audience segments actually behave. You can ask it questions in plain language — "How would this audience respond to a discount-first message vs. a quality-first message?" or "What messaging angles resonate most with competitor viewers?" — and get answers informed by real behavior. It's a brainstorming and concept exploration tool, separate from ad scoring. For diagnostics on specific creative assets, Videoquant's scoring engine breaks performance down at the scene, utterance, and copy level.
Not in the same way. System1's 100,000+ ad database offers competitive benchmarking on emotional metrics. Videoquant is focused on predicting your creative's performance and providing scene, utterance, and copy-level diagnostics to show you why. If competitive emotional benchmarking is a core need, System1 offers something we don't.
Yes. Both platforms support TV ads, digital video, social ads, and more. System1 also offers specialized Outdoor and Audio testing. Videoquant works across all visual and video formats including TV, social, app store, OOH, and more.
Yes — some teams do. System1 for brand-building measurement and competitive emotional benchmarking; Videoquant for unlimited prediction, diagnostics, and audience testing across the full creative pipeline. But increasingly, teams find Videoquant handles both the prediction and the "why" — making the per-test System1 spend harder to justify.
Videoquant starts at $6K/mo. We offer a proof of concept first — we'll score your ads and show you what our model would have predicted. No data needed. No cost. If predictions don't hold up, you don't move forward.
We'll score your ads and show you what our model would have predicted. No data needed. No cost.
Request a Proof of Concept