Nielsen measures what people remember. Videoquant predicts which ad wins — before you spend a dollar.
Unlimited predictions and scene-level diagnostics — starting at $6K/mo.
Request a Proof of ConceptNielsen's ad testing solutions measure recall, brand lift, and purchase intent through consumer panels. Respondents are exposed to your ad and answer questions: "Do you remember this ad? How did it affect your perception of the brand? Would you consider purchasing?"
This methodology captures stated preference — what people say they think and would do after seeing your ad in a research environment.
Videoquant is trained on 18 trillion real-world outcomes — when two pieces of content competed for engagement in the real world, which one won? We learn from what actually worked in market, not opinions about what might work. Our scoring engine then breaks down predicted performance at the scene, utterance, and copy level — so you know exactly what's driving results.
We proved with Fortune 500 & Super Bowl advertisers that this beats all other approaches to predicting real-world outcomes, and were awarded a patent on it.
Nielsen's ad testing solutions measure recall, brand lift, and purchase intent through consumer panels. Respondents are exposed to your ad and answer questions about what they remember and how they feel.
Videoquant predicts which ad wins, provides diagnostics on what's working and what isn't, and lets you get scene, utterance, and copy-level diagnostics from — trained on real behavioral data from 200M+ adults. Ask why one concept resonates more than another. Explore messaging angles. Pressure-test a CTA. All in under 20 seconds.
Nielsen ad testing can take anywhere from 24 hours to 6+ weeks for comprehensive studies. By the time you get results, your campaign window may have passed. Videoquant scores creative and delivers diagnostics in under 20 seconds. Test during the meeting, not after.
Nielsen's Digital Brand Effect starts around $7,500. Expanded studies run $15,000+. Comprehensive brand lift studies can exceed $50,000. Videoquant starts at $6K/mo for unlimited testing — test every concept, brief, and cut, not just the ones you can afford to study.
We build LLMs that learn how your target audience behaves — trained on real behavioral data from 200M+ adults. Not 100–500 survey respondents guessing what they'd do. You can see exactly which scenes, utterances, and copy elements are predicted to work or not.
Nielsen measures what people say they remember and say they'd do. But recall doesn't equal performance. An ad can be highly memorable and completely ineffective at driving action. Videoquant predicts what actually wins in market.
Videoquant doesn't just give you a score. It breaks down predicted performance at the scene, utterance, and copy level — so you know which specific elements are driving or hurting results. Then it identifies alternative copy and concepts with higher predicted performance.
Ask My Audience lets you interact with an AI model of your target audience and ask how they'd respond to concepts, CTAs, taglines, and messaging angles — based on real behavioral data. It's a brainstorming and concept exploration tool, separate from ad scoring and diagnostics.
Competitive intelligence on ad spend across channels. Not a creative testing tool — this tracks what competitors are spending, not how effective their ads are.
Measures audience reach and frequency for digital campaigns. Audience measurement, not creative testing.
Measures the impact of advertising on brand metrics through surveys. This is their creative testing offering — and what Videoquant most directly competes with.
Cross-platform audience measurement combining TV and digital. Audience measurement, not creative testing.
Nielsen uses survey panels to measure recall, brand lift, and purchase intent — what people say they remember and would do. Videoquant predicts which ad wins in market based on 18 trillion real-world competitive outcomes, provides diagnostics, and lets you get scene, utterance, and copy-level diagnostics from. Nielsen takes days to weeks and costs $7,500+. Videoquant takes under 20 seconds with unlimited testing starting at $6K/mo.
For different questions. Nielsen measures stated recall and brand lift through surveys. Videoquant predicts which ad wins in market. Our predictions have been validated with Fortune 500 & Super Bowl advertisers, achieving results like 4.1x acquisition improvement and 81% lower acquisition cost in controlled tests (p < 0.001). We were awarded a U.S. patent for proving our methodology beats other approaches.
Videoquant provides both predictions and diagnostics broken down at the scene, utterance, and copy level — so you know exactly which elements are driving or hurting performance. Then it identifies alternative copy and concepts with higher predicted performance. Separately, Ask My Audience lets you brainstorm with an AI model of your audience — but the diagnostic layer is baked into the scoring, not a conversation.
Ask My Audience is an AI model trained on behavioral data from 200M+ adults and 18T+ real-world outcomes. It learns how specific audience segments actually behave. You can ask it questions in plain language — "How would this audience respond to a discount-first message vs. a quality-first message?" or "What messaging angles resonate most with competitor viewers?" — and get answers informed by real behavior. It's a brainstorming and concept exploration tool, separate from ad scoring. For diagnostics on specific creative assets, Videoquant's scoring engine breaks performance down at the scene, utterance, and copy level.
Not directly. Nielsen's brand lift studies measure changes in brand perception through controlled panel exposure. Videoquant predicts which creative will perform better in market and provides scene, utterance, and copy-level diagnostics to show you why — a related but different question. If you specifically need pre/post brand perception measurement, Nielsen's methodology is designed for that.
Absolutely. Many teams use Nielsen for audience measurement (reach, frequency, demographics) and Videoquant for creative optimization and prediction. Different tools for different questions — they complement each other.
Videoquant starts at $6K/mo. We offer a proof of concept first — we'll score your ads and show you what our model would have predicted. No data needed. No cost. If predictions don't hold up, you don't move forward.
We'll score your ads and show you what our model would have predicted. No data needed. No cost.
Request a Proof of Concept