76% of TV ads lose money.
Videoquant AI instantly flags the duds before you spend a dime – from concept brief to cut.
Protected by U.S. Patent No. 12,020,279 B2 and patents pending 18440543, 63183098, 63445767, 63452215.
Reason for Videoquant
How Super Bowl brands like DraftKings & Uber win with Videoquant
76% of TV ads don’t breakeven for 2 reasons. Opinions-based market research misses the mark and TV testing is too slow and costly (~1860x the test cost of SEM).
Super Bowl advertisers like DraftKings and Uber use Videoquant to move 100x faster at a fraction of the cost, outsmarting traditional market research & A/B testing.
Our client’s controlled testing validated Videoquant guidance cut TV acquisition cost by 71%.
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Reason for Videoquant
Why Billion-Dollar Brands Trust Videoquant
“Managing billion-dollar marketing budgets requires rigorous testing. Our tests confirmed Videoquant’s predictions significantly correlated with crucial downstream metrics.
Videoquant’s innovative approach leverages others’ marketing investments to measure what works in the market before we spend.”
— Michael Strickman, ex-Uber VP Performance Marketing and Growth
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How Fortune 500 brands put Videoquant to the test
Blind study done by a $60B brand spending $2B/yr on marketing.
VQ predictions gave 4.4x higher brand lift & ROI (p-val 0.03).
$240K savings per $1M spent on TV.
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Reason for Videoquant
Why Tripadvisor’s co-founder invested
“Tim led Tripadvisor’s TV advertising data science, optimizing $110M/year in TV across 10 countries. With Videoquant, he developed a breakthrough approach and technology I wish we had back then—removing guesswork from TV advertising.”
— Steve Kaufer, Tripadvisor Co-founder & ex-CEO of 22 years, CEO of GiveFreely
Get A Free DemoReason for Videoquant
What Took Months Now Takes Hours- And Is More Actionable
“Within 24 hours, Videoquant delivered us the equivalent of six months of focus groups and surveys—and it was based on real-world behavior rather than opinions.
It analyzed everything from our high-level strategy to granular tactics for our TV ads, including core messaging, scene selection, dialogue, and even how our talent should interact on screen. I was amazed by the speed of insights and actionability of results.”
— Luke Tarbi, CMO of Peerspace
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I’m Tim D’Auria, the Founder of Videoquant.
We’ve mastered avoiding TV & video ad fails by using computer vision, 18 Trillion TV & video impressions, and custom audiences.
I’m an ex-Bloomberg Wall Street Quant, former Tripadvisor Head of TV Optimization, and can be seen in talks with the C-Suites of CBS, iSpot, etc.
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See Tim speak with CEO of iSpot
More Results…
Most viral… EVER ON LINKEDIN!
On LinkedIn, 50K views is excellent. 100K is viral.
VQ output got over 5 Million views.
#1 most-viral content in the history of the platform.
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More Results…
#1 Best Video for Over 1 Year. 1.4M Subscriber Channel.
1.4 Million subscriber YouTube channel.
VQ output a concept; the channel built it.
#1 most-viewed video for over a year across 360 videos.
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Additional Data
VQ Catapults Influencer
After building a VQ video concept, beyond the video becoming #1, the channel’s views & subscribers took off.
Additional Data
Big TV Win!
VQ predicted the probability that TV/video content would do well or not for the client. Media was run. Performance breakout between our high/low predictions emerged.
VQ made pre-media predictions
Brand ran media on video
VQ high predictions had higher downstream actuals.
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Founder with Industry Leaders
Tim w/ CBS + Roku
Watch CBS CAO Radha Subramanyam, VQ Founder, and others discuss television attribution.
Tim w/ CEO iSpot
Watch iSpot CEO Sean Muller & VQ Founder discuss a new method for TV measurement.
Tripadvisor ex-CEO
Tripadvisor Co-Founder & ex-CEO Steve Kaufer Joins Videoquant
How it works
Rarely is a TV strategy truly new.
Much has been tried over 83 years of commercial TV. We have data on how most strategies & tactics perform. This is how we amplify KPIs out of the gate before clients spend a penny to produce or run test media.
140+ Million TV & video assets
Data is king. We started by building the world’s largest TV & video marketing outcomes repository that keeps growing daily.
AI to build intelligence
We use GPT, AI computer vision & audition to understand what’s happening across this massive repository of assets.
Quantitative Backtesting
We backtest creative strategies and tactics before clients produce or test media, including messaging, reasons to believe, offers, etc. Our insights avg 2.4 – 4x better on key metrics of ROI & brand lift.
Audience-specific Insight
We summarize insights into TV/video content to avoid (known ineffective) and areas of opportunity per client audience. These insights are stapled to creative briefs and more.
If that’s all you need to hear, go ahead and click the “Get A Free Demo” button.
Now, if you want to know WHY this works so well…
Continue below to see four key differentiators of
Why we succeed where others consistently fail.
Differentiator #1
We use massive REAL-WORLD video performance data.
Whether you want 400% ROI or 20 points of brand lift, data on how video ads have performed in the real-world is key.
In contrast, surveys, panels, and focus groups use small samples of artificial data not from a real-world setting.
This is why surveys, focus groups, and panels rarely anticipate real-world results. The book “Blink” reaffirms why.
Real-world data equals more accurate results. Our data has real-world performance of over 106 Million video assets.
Differentiator #2
Insights arrive before you invest a penny on video.
Video is expensive to produce and test. Unlike other marketing (SEM/SEO) where thousands of tests can be ran in no time for near-zero cost, video takes work.
With video, you need to have the concept, a plan, you need to write the script, editing, casting, location scouting,…
…camera equipment, the sound, the lighting, crews, insurance, compliance, etc. And this is just pre-media.
(Higher cost per test) x (more tests needed) =
budget is blown before you even get started
We solve this problem using other people’s money to identify what works before you make large upfront investments.
Differentiator #3
We focus on what drives 80% of all ROI & lift- the creative.
While nearly all industry tools outside of surveys are focused on video media (what inventory to buy when and at what price), data shows that ~80% of TV & video results are caused by video content.
Video content is like a racehorse and media the jockey. Your media can’t win with a three-legged horse.
Video content requires oversized data science attention to win. And that’s what we do uniquely from the market.
Differentiator #4
Our World-Class Team
It includes the co-founder of a $2.6B MCap. Our team has spent over a billion USD on TV & video across our careers.
Founder Tim is an ex-Wall Street Quant and ex-Head of TV Data Science (>$110M/yr). You’ve seen his work.
Tripadvisor’s ex-CEO & co-founder.
Vistaprint / Drizly / GrubHub ex-Head of Global TV & Video