Videoquant AI | 100x Faster Market Research & Testing

Why I Built Videoquant

"I managed $100M+/yr in global TV. A scrappier competitor got 2x our results on the same media — better creative, not bigger budget. That cost me $40M+. Videoquant was built to fix that."

— Tim D'Auria, ex-Bloomberg Quant, former TripAdvisor Head of TV Optimization

The Problem

76% of ads don't break even... because of creative

70% of ad outcomes are driven by creative (Google Research). Yet most teams still guess, causing CAC bloat. Super Bowl advertisers like DraftKings and Uber use Videoquant to move 100x faster using outcomes data, not opinions.

How brands decide where to spend on creative today

🎯

Gut Instinct

Subjective

🗣️

Opinions & HiPPOs

Biased

📊

Post-Launch Data

Too Late, Too Little, Too Expensive

The Videoquant Fix

Predict which ads will perform — before you spend.

Our AI analyzes behavioral data from 200M+ adults to predict creative performance in seconds, not weeks.

💵

Revenue

Sales lift

👤

Acquisitions

New customers

📱

App Downloads

Install rate

📈

Brand Lift

Awareness

⚡

Engagement

Interaction rate

🎯

Your KPI

Custom metrics

The ROI Mechanism

Simple capital allocation for creative.

Score your creative before you spend. Put more money behind high scores, less behind low ones. That's it.

📈

Spend More

on high-scoring creative

📉

Spend Less

on low-scoring creative

Who It's For

Every team that pays when creative underperforms.

Four teams. One blind spot.

⚠️

Marketers believe creative drives 20% of sales. Google Research measures 70%. The gap is where budgets go to die.

↔ Select a role

Your CAC problem is creative. You just can't prove it yet.

A/B tests take weeks. Focus groups take months. And both require you to guess what's even worth testing. Videoquant tells you which creative wins — in 20 seconds — using outcomes data, not opinions.

The Pain

Traditional creative pre-testing: 4–8 weeks, $20K+, and you still have to guess what to put in them
Focus groups: 6–8 weeks, $30K+, based on what people say — not what they do
Post-launch data: by the time you have signal, the budget is already burned — and the creative has fatigued

The Relief

Score any creative — briefs, concepts, raw cuts, finished ads — in 20 seconds
Outcomes data from 200M+ adults and 18 trillion real interactions, not surveys
Enter every A/B test already knowing what wins — cut losers before they cost you

81% lower acquisition cost from creative reallocation (publically traded Super Bowl advertiser)

p < 0.001

Stop defending creative decisions with opinions.

80% of marketers say creative quality is the most important factor in campaign success. Less than half measure it. Videoquant closes that gap — before production wraps, before budget is committed, before your competitor gets there first.

The Pain

Creative directions get greenlit by HiPPOs, gut instinct, and agency recommendations — not outcomes data. 66% of senior marketing executives still rely on gut instinct for critical decisions (Qualtrics, 2025)
Focus groups take 6–8 weeks at $30K+ and tell you what people say, not what they do — and research shows stated preference has a negative correlation with actual sales results
Post-campaign measurement arrives too late to change anything — and only shows you what you already tested, never what you didn't
No visibility into why competitor creative is outperforming yours

The Relief

Pre-screen creative briefs, concepts, and directions before any production budget is committed
Behavioral prediction from 18 trillion real-world interactions — not stated preference
Run competitor ads against your own audience — see exactly where you're losing and why
Walk into every creative review with predicted brand lift, awareness, and revenue per asset

4.4× higher brand lift. $240K saved per $1M in TV spend.

Blinded study, p = 0.03

You're weighting spend equally across unequal creative. That's the leak.

Creative drives 70% of media outcomes (Google Research). Yet when campaigns underperform, the channel gets blamed. Videoquant gives you a pre-launch quality signal so you know which creative deserves the dollars — and proof that the media was right.

The Pain

You're handed 4 creatives and a $10M budget. You weight them equally because you have no quality signal
When performance disappoints, the channel gets blamed — Nielsen's research found that weak creative produces weak sales lift that gets attributed directly to media
You have no way to tell your client the media was right. The creative was wrong.

The Relief

VQ scores give you a pre-launch quality signal for every asset before spend is committed
Weight higher-probability creative with more dollars. Pull back on low scorers before they cost you
When a campaign underperforms, you'll know whether it was the media or the creative — and you'll have the data to prove it

81% lower acquisition cost — driven entirely by reweighting spend toward higher-scoring creative. The media plan didn't change. The creative weighting did.

p < 0.001

Creative is the black box breaking your attribution model.

MMM treats all impressions as equal. They're not. Right now, creative quality is disappearing into your error term — and biasing every channel coefficient around it.

The Pain

Creative quality is uncontrolled variance in every regression you run — and your model has no way to see it. One dollar of ad spend is treated the same regardless of which ad was running
A great ad and a terrible ad at the same placement produce completely different outcomes. MMM can't tell them apart — and the difference gets absorbed as media performance variance
When a campaign swings, you can't tell stakeholders whether it was the media, the audience, or the creative

The Relief

Use VQ scores as a covariate in MMM or MTA — creative quality becomes a measurable input, not a confound, removing the omitted variable bias distorting your other coefficients
Pre-launch signal that validates media planning before dollars are committed
Compatible with Google Meridian, Measured.com, and leading attribution frameworks — drop it in as a variable, not a rebuild

A $60B brand. $2B/yr in media. Blinded test.
VQ-guided creative: 4.4× higher brand lift.
Four independent internal teams validated the signal — across TV, paid social, app store, and offer testing — without coordinating.

p = 0.03

Score My Creatives Free

Reason for Videoquant

Why Billion-Dollar Brands Trust Videoquant

"Managing billion-dollar marketing budgets requires rigorous testing. Our tests confirmed Videoquant's predictions significantly correlated with crucial downstream metrics. Videoquant's innovative approach leverages others' marketing investments to measure what works in the market before we spend."

— Michael Strickman, ex-Uber VP Performance Marketing and Growth

Why This Matters

Often the answer isn't channel. It's creative.

Most brands ask "Why didn't this channel work?" or "Why did CTV fail?" or "Why did performance drop?"

If you can predict creative performance before launch, you remove the largest source of waste in paid media.

How It Works

20 seconds for outcomes-based insight

Not weeks for opinions or costly A/B tests.

Input Creative

Ideas, briefs, CTAs, visuals, or complete ads.

Select Audience

Choose the audience you want to test against.

Score + Diagnostics

See predicted results with scene, utterance, and copy-level diagnostics.

Incremental Lift

Spend more on high scores, less on low ones.

Teams have applied this workflow to TV, paid social, app store screenshots, offer testing, and creative briefs — often extending well beyond their original use case.

Score My Creatives Free

Reason for Videoquant

Tripadvisor's founder explains

"Tim led Tripadvisor's TV advertising data science, optimizing $100M+/year in TV across 10 countries. With Videoquant, he developed a breakthrough approach and technology I wish we had back then—removing guesswork from advertising."

— Steve Kaufer, Tripadvisor Co-founder & ex-CEO of 22 years, CEO of GiveFreely

Score My Creatives Free

Results

How Super bowl brands put Videoquant to the test

Blind study done by a $60B brand spending $2B/yr on marketing.
VQ predictions gave 4.4x higher brand lift & ROI (p-val 0.03).
$240K savings per $1M spent on TV.
In a two-year enterprise engagement, one client saw an estimated $20M+ in incremental value on a $330K annual investment. Discounting that estimate by 95% still yields a 3x return.

Score My Creatives Free

Use Cases

One platform. Endless applications.

Videoquant powers 100x faster results across every corner of marketing.

Media & Channels

TV & CTV — Proven in $1M+ controlled TV tests, trusted in Super Bowl campaigns.
OOH / DOOH — Billboards, transit, stadium signage, digital out-of-home.
Social & Display — TikTok, YouTube, Instagram, X, Snapchat, banners.

Brand & Messaging

Celebrity Valuation — Talent selection, negotiation leverage, audience fit.
Core Messaging — Positioning, taglines, value props, and CTAs.
E-commerce — Thumbnails, titles, and product images that drive clicks.

Direct & CRM

SEM / Paid Search — Headlines, copy, and extensions optimized before launch.
Email & Direct Mail — Subject lines, CTAs, and formats tested for lift.
Ad Exchanges — Creative-to-impression matching, yield maximization.

Every channel competes on creative, not just media dollars. Know what works before you spend.

Reason for Videoquant

What took months now takes hours

"Within 24 hours, Videoquant delivered us the equivalent of six months of focus groups and surveys—and it was based on real-world behavior rather than opinions. It analyzed everything from our high-level strategy to granular tactics for our ads. I was amazed by the speed of insights and actionability of results."

— Luke Tarbi, CMO of Peerspace

Enterprise Case Study

Four separate teams at a publicly traded Super Bowl advertiser independently validated Videoquant predictions across TV, paid social, app store, and offer testing — without coordinating. Every test showed statistically significant results.

Meet the Founder

I'm Tim D'Auria, the Founder of Videoquant.

We've mastered avoiding ad fails by using computer vision, 18 Trillion human-marketing impressions, and custom audiences.

I'm an ex-Bloomberg Wall Street Quant, former Tripadvisor Head of TV Optimization, and can be seen in talks with the C-Suites of CBS, iSpot, etc.

More Results

#1 Best Video for Over 1 Year. 1.4M Subscriber Channel.

1.4 Million subscriber YouTube channel.
VQ output a concept; the channel built it.
#1 most-viewed video for over a year across 360 videos.

Score My Creatives Free

Additional Data

Validated Across Channels

In controlled experiments across channels, Videoquant predictions held up against real-world outcomes.

Correctly predicted the winning creative in 3 out of 3 app store tests.
On offer testing, predicted winner drove 4.1x more acquisitions at 81% lower cost (p < 0.001).
Called 7 out of 10 paid social head-to-heads correctly.
VQ high predictions had higher downstream actuals on TV.

Score My Creatives Free