Ipsos Creative|Spark AI is trained on 18,000 responses. Videoquant is trained on 18 trillion real-world outcomes.
Unlimited predictions and scene-level diagnostics — in under 20 seconds, starting at $6K/mo.
Request a Proof of ConceptIn July 2024, Ipsos launched Creative|Spark AI to compete with faster AI tools. But here's what they don't highlight: their AI is trained on just 18,000 human survey responses.
Videoquant is trained on 18 trillion real-world outcomes — when two pieces of content competed for engagement in the real world, which one won? We learn from what actually worked in market, not opinions about what might work. Our scoring engine then breaks down predicted performance at the scene, utterance, and copy level — so you know exactly what's driving results.
That's a 1,000,000x difference in training data.
Survey responses tell you what people say they'll do. Real-world engagement outcomes show what actually worked when content competed in market.
We proved with Fortune 500 & Super Bowl advertisers that this beats all other approaches to predicting real-world outcomes, and were awarded a patent on it.
Ipsos Creative|Spark AI is trained on five years of their Creative|Spark survey database — about 18,000 human response cases. These are people sitting in a research environment, answering questions about ads. Videoquant is trained on 18 trillion real-world outcomes. That's 1,000,000x more data — and it's behavioral, not stated preference.
Ipsos markets Creative|Spark AI as delivering results "in as little as 15 minutes." Videoquant delivers predictions, diagnostics, and scene-level diagnostics in under 20 seconds.
At $5,000–$15,000+ per test, you test only what you can afford. Starting at $6K/mo for unlimited testing, Videoquant lets you test every concept, brief, and cut. It pays for itself after one use.
Ipsos gives you survey-based diagnostics. Videoquant gives you predictions, scene, utterance, and copy-level diagnostics, and custom audiences as narrow as your specific market. Ask why one concept resonates more than another. Explore messaging angles. Pressure-test a CTA. One platform, not three.
We build LLMs that learn how your target audience behaves — trained on real behavioral data from 200M+ adults. Not 150 survey respondents in a research environment. You can see exactly which scenes, utterances, and copy elements are predicted to work or not.
Predictions validated across TV, paid social, app store, and offer testing by publicly traded brands spending billions on marketing.
Videoquant doesn't just give you a score. It breaks down predicted performance at the scene, utterance, and copy level — so you know which specific elements are driving or hurting results. Then it identifies alternative copy and concepts with higher predicted performance.
Ask My Audience lets you interact with an AI model of your target audience and ask how they'd respond to concepts, CTAs, taglines, and messaging angles — based on real behavioral data. It's a brainstorming and concept exploration tool, separate from ad scoring and diagnostics.
All phases: concept to finished cut, across TV, social, app store, OOH, and more.
Ipsos Creative|Spark uses surveys and facial coding to measure ad response, with results in 24+ hours. Their newer Creative|Spark AI product delivers AI predictions in 15+ minutes, trained on 18,000 survey responses. Videoquant delivers predictions, diagnostics, and scene-level diagnostics in under 20 seconds, trained on 18 trillion real-world outcomes — with unlimited testing starting at $6K/mo. That's 1,000,000x more training data, and it's behavioral, not stated preference.
No. While both use AI, the underlying data is fundamentally different. Ipsos Creative|Spark AI is trained on survey responses — what people say in a research environment. Videoquant is trained on 18 trillion real-world outcomes — what actually happened when content competed in market. And Videoquant goes further — you can ask AI models of your target audience why one creative wins over another.
Videoquant provides both predictions and diagnostics broken down at the scene, utterance, and copy level — so you know exactly which elements are driving or hurting performance. Then it identifies alternative copy and concepts with higher predicted performance. Separately, Ask My Audience lets you brainstorm with an AI model of your audience — but the diagnostic layer is baked into the scoring, not a conversation. Ipsos offers facial coding and survey-based diagnostics — valuable, but limited to what people report in a research setting.
Ask My Audience is an AI model trained on behavioral data from 200M+ adults and 18T+ real-world outcomes. It learns how specific audience segments actually behave. You can ask it questions in plain language — "How would this audience respond to a discount-first message vs. a quality-first message?" or "What messaging angles resonate most with competitor viewers?" — and get answers informed by real behavior. It's a brainstorming and concept exploration tool, separate from ad scoring. For diagnostics on specific creative assets, Videoquant's scoring engine breaks performance down at the scene, utterance, and copy level.
Ipsos doesn't publish pricing publicly. Based on industry estimates, Creative|Spark (traditional) typically costs $5,000–$15,000+ per test. Creative|Spark AI pricing requires contacting their sales team. Videoquant starts at $6K/mo for unlimited testing with transparent pricing.
No. Ipsos offers a broader research suite including brand tracking, polling, focus groups, and deep qualitative diagnostics through facial coding. Videoquant is focused on predicting creative performance, providing diagnostics, and letting you explore audience thinking through AI models. If you need international panel research at massive scale, Ipsos has that infrastructure. If you need fast, accurate predictions with the ability to ask your audience why — unlimited — Videoquant is purpose-built for that.
Ipsos has 20,000 employees and operates in 90 markets. That scale comes with enterprise complexity, sales processes, and per-test pricing. Videoquant is built for speed and depth. You get unlimited testing, diagnostics, and scene-level diagnostics starting at $6K/mo — and a proof of concept before you commit.
Videoquant starts at $6K/mo. We offer a proof of concept first — we'll score your ads and show you what our model would have predicted. No data needed. No cost. If predictions don't hold up, you don't move forward.
We'll score your ads and show you what our model would have predicted. No data needed. No cost.
Request a Proof of Concept