Swayable measures persuasion through surveys. Videoquant predicts which ad wins — before you spend a dollar.
Unlimited predictions and scene-level diagnostics — starting at $6K/mo.
Request a Proof of ConceptSwayable's platform runs randomized controlled trials (RCTs) — the same methodology used in medical trials. Respondents are randomly assigned to test groups (see your ad) or control groups (see a placebo). The difference in attitudes between groups measures your ad's "persuasion" impact.
This is a legitimate, statistically rigorous approach. Swayable has worked with brands like Airbnb, Amazon, Meta, Paramount, T-Mobile, and Uber. They've been particularly influential in political advertising, where Democrats have dramatically increased RCT testing in recent election cycles.
The tradeoff: results take 24+ hours, require panel recruitment, and pricing requires a sales conversation.
Videoquant is trained on 18 trillion real-world outcomes — when two pieces of content competed for engagement in the real world, which one won? We learn from what actually worked in market, not opinions about what might work. Our scoring engine then breaks down predicted performance at the scene, utterance, and copy level — so you know exactly what's driving results.
We proved with Fortune 500 & Super Bowl advertisers that this beats all other approaches to predicting real-world outcomes, and were awarded a patent on it.
Swayable's RCT methodology is genuinely rigorous. Respondents are randomly assigned to test and control groups, and the difference in stated attitudes measures persuasion impact. It's the gold standard for isolating causal effect — in a survey environment.
Videoquant predicts which ad wins, provides diagnostics on what's working and what isn't, and lets you get scene, utterance, and copy-level diagnostics from — trained on real behavioral data from 200M+ adults. Ask why one concept resonates more than another. Explore messaging angles. Pressure-test a CTA. All in under 20 seconds.
Swayable delivers results in 24 hours — fast by traditional research standards. But in practice, that means you can't test during the creative review. You can't iterate in real time. You can't score five variations before the meeting ends. Videoquant delivers predictions, diagnostics, and scene-level diagnostics in under 20 seconds. That changes how you use creative testing — from gated research event to continuous workflow.
Swayable requires enterprise sales conversations and per-study pricing. Videoquant starts at $6K/mo for unlimited testing — test every concept, brief, and cut, not just the ones that justify a research budget. It pays for itself after one use vs. a single Swayable RCT.
Swayable recruits ~1,000 survey respondents per test. Videoquant builds LLMs that learn how your specific target audience behaves — trained on real behavioral data from 200M+ adults. Not recruited panelists reporting attitude changes. You can see exactly which scenes, utterances, and copy elements are predicted to work or not.
Swayable measures what people say changed in their attitudes after seeing your ad. Videoquant predicts what actually wins when content competes in market. An ad can shift stated attitudes and still fail to drive action. We predict the outcome, not the intermediate signal.
Videoquant doesn't just give you a score. It breaks down predicted performance at the scene, utterance, and copy level — so you know which specific elements are driving or hurting results. Then it identifies alternative copy and concepts with higher predicted performance.
Ask My Audience lets you interact with an AI model of your target audience and ask how they'd respond to concepts, CTAs, taglines, and messaging angles — based on real behavioral data. It's a brainstorming and concept exploration tool, separate from ad scoring and diagnostics.
Predictions validated across TV, paid social, app store, and offer testing by publicly traded brands spending billions on marketing.
All phases: concept to finished cut, across TV, social, app store, OOH, and more.
Different approaches to related questions. Swayable uses randomized controlled trials to measure persuasion — how your ad changes stated attitudes compared to a control group. Videoquant predicts which ad wins in market based on 18 trillion real-world competitive outcomes, provides diagnostics, and lets you get scene, utterance, and copy-level diagnostics from. Swayable measures attitude change through surveys; we predict competitive performance from revealed behavior. Swayable takes 24+ hours with enterprise pricing. Videoquant takes under 20 seconds with unlimited testing starting at $6K/mo.
We measure different things. Swayable's RCT methodology is statistically rigorous for measuring persuasion (stated attitude change). Videoquant is validated for predicting market performance — which ad wins when content competes in the real world. Our predictions have driven 4.1x acquisition improvement and 81% lower acquisition cost in controlled tests (p < 0.001). We were awarded a U.S. patent for proving our methodology beats other approaches.
Videoquant provides both predictions and diagnostics broken down at the scene, utterance, and copy level — so you know exactly which elements are driving or hurting performance. Then it identifies alternative copy and concepts with higher predicted performance. Separately, Ask My Audience lets you brainstorm with an AI model of your audience — but the diagnostic layer is baked into the scoring, not a conversation. Swayable provides persuasion lift by segment — valuable, but limited to what people report in a controlled experiment.
Ask My Audience is an AI model trained on behavioral data from 200M+ adults and 18T+ real-world outcomes. It learns how specific audience segments actually behave. You can ask it questions in plain language — "How would this audience respond to a discount-first message vs. a quality-first message?" or "What messaging angles resonate most with competitor viewers?" — and get answers informed by real behavior. It's a brainstorming and concept exploration tool, separate from ad scoring. For diagnostics on specific creative assets, Videoquant's scoring engine breaks performance down at the scene, utterance, and copy level.
Not directly. Swayable specifically measures attitude change through controlled exposure experiments. Videoquant predicts which creative wins in market and provides scene, utterance, and copy-level diagnostics to show you why. If you specifically need to isolate persuasion impact on stated attitudes, Swayable's RCT methodology is designed for that. If you need to know which ad wins and why — unlimited, in under 20 seconds — Videoquant is built for that.
Swayable Express is their self-serve option for faster testing. It's a step toward accessibility, but still requires 24+ hours for RCT results and account setup. Videoquant delivers predictions, diagnostics, and scene-level diagnostics in under 20 seconds with unlimited testing starting at $6K/mo.
Yes — some teams do. Videoquant for rapid scoring, diagnostics, and audience exploration across the full creative pipeline, then Swayable for deep persuasion measurement on finalists when isolating causal attitude change matters. But increasingly, teams find Videoquant handles both the prediction and the "why" — making the per-study Swayable spend harder to justify.
Videoquant starts at $6K/mo. We offer a proof of concept first — we'll score your ads and show you what our model would have predicted. No data needed. No cost. If predictions don't hold up, you don't move forward.
We'll score your ads and show you what our model would have predicted. No data needed. No cost.
Request a Proof of Concept