Unlimited ad predictions and scene-level diagnostics — in under 20 seconds, starting at $6K/mo.
Kantar LINK+ gives you diagnostics from survey panels. Videoquant gives you predictions, scene-level diagnostics, and custom audiences — with unlimited testing.
Request a Proof of Concept"How does this ad perform on attention, branding, enjoyment, and persuasion — and how does it compare to category norms?"
"Which ad wins, why, and what does the target audience actually think?"
Kantar gives you diagnostics. Videoquant gives you that plus predictions and an AI model of your target audience trained on real behavioral data. Ask it why one concept resonates more than another. Explore messaging angles. Pressure-test a CTA. One platform, not three.
Test every concept, brief, and cut — not just the ones you can afford to test. Starting at $6K/mo for unlimited testing vs. $4,500+ per test, Videoquant pays for itself after one use.
Score creative and get diagnostics in the time it takes to pour a coffee. Test during the meeting, not after.
We build LLMs that learn how your target audience behaves — sports bettors, casino players, competitor viewers — trained on real behavioral data from 200M+ adults. Not 150 survey respondents guessing what they'd do.
What people do vs. what they say.
Videoquant doesn't just give you a score. It breaks down predicted performance at the scene, utterance, and copy level — so you know which specific elements are driving or hurting results. Then it identifies alternative copy and concepts with higher predicted performance.
Ask My Audience lets you interact with an AI model of your target audience and ask how they'd respond to concepts, CTAs, taglines, and messaging angles — based on real behavioral data. It's a brainstorming and concept exploration tool, separate from ad scoring and diagnostics.
Predictions validated across TV, paid social, app store, and offer testing by publicly traded brands spending billions on marketing.
All phases: concept to finished cut, across TV, social, app store, OOH, and more.
It can be. Kantar LINK+ provides diagnostics benchmarked against 200,000+ tested ads. Videoquant provides predictions and scene, utterance, and copy-level diagnostics — unlimited, in under 20 seconds, with custom audiences. If you need Kantar's specific normative benchmarks, that's unique to them. For everything else — picking winners, understanding why, exploring audience thinking — Videoquant is faster, deeper, and unlimited.
Some teams use both: Videoquant for rapid scoring, diagnostics, and audience exploration across their full creative pipeline (unlimited starting at $6K/mo), then Kantar LINK+ for normative benchmarking on finalist creative when category comparison matters. But increasingly, teams find Videoquant handles both the prediction and the "why" — making the per-test Kantar spend harder to justify.
We do both. Videoquant scores creative and provides diagnostics on what's working and what isn't. But we go further — we build AI models of your target audience trained on real behavioral data. Ask why they prefer one version over another. Explore whether a CTA, visual, or message is driving the response. It's diagnostics broken down by scene, utterance, and copy — so you know exactly what's driving results.
Ask My Audience is an AI model trained on behavioral data from 200M+ adults and 18T+ real-world outcomes. It learns how specific audience segments actually behave. You can ask it questions in plain language — "How would this audience respond to a discount-first message vs. a quality-first message?" or "What messaging angles resonate most with competitor viewers?" — and get answers informed by real behavior. It's a brainstorming and concept exploration tool, separate from ad scoring. For diagnostics on specific creative assets, Videoquant's scoring engine breaks performance down at the scene, utterance, and copy level.
This is a key differentiator. Kantar uses broad demographic survey panels of ~150 respondents. Videoquant builds custom AI audiences around your actual market — competitor viewers, category enthusiasts, behavioral segments — trained on data from 200M+ adults. You're testing against models of the people you're actually trying to reach, and you can ask them questions.
Kantar's 200,000+ ad normative database is genuinely valuable for benchmarking against category norms on specific metrics. That's unique to them. Videoquant takes a different approach: instead of benchmarking against survey responses, we predict which ad wins based on 18 trillion real-world competitive outcomes and let you see the reasoning broken down at the scene, utterance, and copy level.
Different methodology. Kantar surveys capture what people say about your ad. Videoquant is trained on what people do — 18 trillion outcomes where content competed for attention in the real world. And unlike surveys, you can follow up instantly — see exactly which scenes, utterances, and copy elements are predicted to work — and identify alternatives with higher predicted performance. Our predictions have been validated at statistical significance by Super Bowl advertisers across TV, social, app store, and offer testing.
Videoquant starts at $6K/mo. We offer a proof of concept first — we'll score your ads and show you what our model would have predicted. No data needed. No cost. If predictions don't hold up, you don't move forward.
We'll score your ads and show you what our model would have predicted. No data needed. No cost.
Request a Proof of Concept