VIDEO: 15 TV Attribution & Measurement Methods for Linear
Welcome to our in-depth guide on TV and video advertisement measurement, tailored to provide comprehensive insights into VIDEOQUANT’s extensive list ...
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VIDEO: The Truth About Vanity URLs in TV & Video Ads | How To Measure TV
Uncover the hidden realities of using Vanity URLs and Promo Codes in video advertising with our enlightening YouTube video. We ...
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VIDEO: Litmus Test: Is Your TV & Video Attribution Failing? | How To Measure TV
Are you struggling to measure the real impact of your video content? Dive into the world of advanced video analytics ...
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VIDEO: Time-Series Cross-Sectional Models for TV Attribution | How To Measure TV
Delve into the sophisticated world of time-series cross-sectional models in TV advertising with our educational YouTube video. This analytical approach ...
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4 Flaws with TV & Video Audience Targeting: A Trick To Higher Video ROI
Discover why traditional audience targeting in video marketing falls short and how a data-driven, patent-pending method revolutionizes the approach for immediate ROI.
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Reflecting on 9/11 and Its Profound Impact on My Journey to Founding Videoquant
I was at the street corner of the World Trade Center on the morning of 9/11 as the first plane struck...
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The Secret Sauce Behind How To Significantly Cut Video Marketing Inefficiency
Discover how Videoquant changed video content strategy by leveraging data on 10M+ TV commercials and videos. Learn the four key lessons that led to a breakthrough approach to identifying what really makes a video succeed.
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Why No Brand Can Crack the Code to Winning Video Content: The Issue of Sample Size in TV & Social Video Analytics
This article explores the complexities of measuring video success, revealing why traditional metrics fall short. It introduces VideoQuant, a platform that leverages collective data to offer actionable insights for creating effective video content.
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Why ChatGPT Struggles with Video Content Development: How Videoquant Solves
An in-depth examination of the challenges faced when using GPT for video content generation, discussing its inherent limitations in understanding video performance, visual and auditory elements, and its tendency to suggest overused content ideas based on common word patterns.
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Ex-Head of TV at Vistaprint, GrubHub, & Drizly Joins Videoquant Advisory
Marketing veteran Peter Tardif, known for his exceptional video marketing strategies at iconic brands like Vistaprint, GrubHub, and Drizly, joins Videoquant's advisory team.
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