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TV Attribution with Smart TV ACR

Discover the future of TV and video measurement with our comprehensive YouTube video on Smart TV Automatic Content Recognition (ACR) technology.

Decoding Promo Codes: Pitfalls in TV Ad Measurement

Join us on a journey to unravel the complexities and misconceptions surrounding the use of promo codes in TV advertising.

The Truth About Vanity URLs in TV

Uncover the hidden realities of using Vanity URLs in TV & video advertising with our enlightening YouTube video.

Litmus Test: Is Your TV & Video Attribution Failing?

Are you struggling to measure the real impact of your video content? We explore the essential criteria for an effective video attribution method.

TSCM Models for TV Attribution

Delve into the sophisticated world of time-series cross-sectional models in TV advertising with our educational YouTube video.

4 Flaws with TV & Video Audience Targeting: A Trick To Higher Video ROI

Discover why traditional audience targeting in video marketing falls short and how a data-driven, patent-pending method revolutionizes the approach for…

Reflecting on 9/11 and Its Profound Impact on My Journey to Founding Videoquant

I was at the street corner of the World Trade Center on the morning of 9/11 as the first plane struck…

Why No Brand Can Crack the Code to Winning Video Content: The Issue of Sample Size in TV & Social Video Analytics

This article explores the complexities of measuring video success, revealing why traditional metrics fall short. It introduces VideoQuant…

Why ChatGPT Struggles with Video Content Development: How Videoquant Solves

An in-depth examination of the challenges faced when using GPT for video content generation, discussing its inherent limitations in understanding video…

Ex-Head of TV at Vistaprint, GrubHub, & Drizly Joins Videoquant Advisory

Marketing veteran Peter Tardif, known for his exceptional video marketing strategies at iconic brands like Vistaprint, GrubHub, and Drizly…

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