Uncover how the creative brief drives TV & video media ROI. Tim D'Auria, ex-Head of TV & Video Data Science at Tripadvisor, shares how his startup, Videoquant, leverages data science to optimize creative concepts, drastically improving brand lift and ROI.
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Dive into the pitfalls of panel studies in predicting successful video content and discover how Videoquant's AI solution revolutionizes content creation strategies by harnessing big data, saving you time and money while maximizing engagement.
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Uncover the perils of guesswork and human bias in video content creation and TV commercial strategies, and explore how Videoquant’s AI-driven solution empowers data-backed success, ensuring resonant content that optimizes resource use and keeps pace with trends.
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Tripadvisor Co-Founder & ex-CEO Steve Kaufer Joins Videoquant
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Exploring the complex relationship between video marketing and SEO success, Videoquant’s study challenges common beliefs, revealing intricate dynamics and providing insights for effective digital strategies.
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Unveiling the reasons behind underestimated TV marketing ROI, this article explores current measurement flaws and introduces Videoquant as a game-changer that optimizes TV advertising campaigns, enabling substantial savings and improved success.
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Discover why surveys fail at predicting TV ads & video content. Learn about a new statistical approach for better results in this insightful article.
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Explore the limitations of A/B testing for TV commercials and social video content, and discover Videoquant, an AI tool that optimizes content creation.
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In a case study involving Videoquant (VQ), a statistical-GPT approach was tested to predict the performance of TV commercials and social videos. Results from the collaboration with a multinational company worth $60B revealed a 339% increase in predicted versus actual video performance.
Read MoreMost TV & video ads have anemic results; ~80% is caused by non-ideal creative strategy. VQ is a patent-pending system to avoid ineffective video concepts using outcomes data from 10M+ TV ads and online videos.
