AI Winners: Analysis of 2 High-Performing TV Ads
Welcome to our latest deep dive where we dissect two standout TV commercials: “Meet Martha,” a Medicare enrollment ad, and the 2023 DraftKings Super Bowl…
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5 Major Mistakes in Nikki Haley’s Latest TV Ad
Welcome to a detailed expert dissection of Nikki Haley’s latest 2023 TV commercial. In this video, we dive deep into the nuances of political advertising and…
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Which Car Color Performs Best In TV and Video Ads?
Our latest analysis presents insight into color choice for television commercials and video content in the automotive sector. Leveraging our proprietary AI…
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Diffusing Hate: Can “Hope” Work In Political TV Ads?
Our latest analysis presents a fascinating insight into the emotional tone of messaging in television commercials and video content.
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Top 10 Actors for Health & Fitness TV Ad ROI in 2024
Brace for a seismic shift in TV and video advertising strategies for 2024. Drawing on quantitative insights from over 10 million TV commercials and video asset…
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$10 Million Lost A/B Testing TV & Video Marketing
Are you relying on A/B testing for your video content and TV commercials? This video reveals why that is a risky strategy.
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Why Do Most TV Commercials Fail: My Costly Lessons
Ever wondered why so many TV commercials don’t hit the mark? In this deep dive, we explore the stark reality behind the failure of TV advertising.
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Predicting TV Ad Performance Using YouTube
Unlock the potential of YouTube and proxy channels in predicting TV ad performance with our enlightening YouTube video.
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Gotchas With Google Causal Impact for TV Attribution
Google Causal Impact leverages statistical methods to estimate the causal effect of an event or action on a time series - this is needed for TV measurement.
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Set-Top Box Data: How It’s Used For TV Measurement
Set-top boxes, integral to traditional cable and satellite TV services, offer a treasure trove of viewership data useful for TV measurement.
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