News & Press

December 13, 2023

Our latest analysis presents insight into color choice for television commercials and video content in the automotive sector. Leveraging our ...

December 12, 2023

Our latest analysis presents a fascinating insight into the emotional tone of messaging in television commercials and video content. Leveraging ...

December 11, 2023

VQ AWARDS: Fusing TV/Video Data Science with Creative Vision Brace for a seismic shift in TV and video advertising strategies ...

December 1, 2023

Are you relying on A/B testing for your video content and TV commercials? This video reveals why that is a ...

November 30, 2023

Ever wondered why so many TV commercials don’t hit the mark? In this deep dive, we explore the stark reality ...

November 29, 2023

Unlock the potential of proxy channels in predicting TV ad performance with our enlightening YouTube video. Proxy channels, particularly using ...

November 29, 2023

Embark on a journey to understand Google Causal Impact, a breakthrough tool in the realm of data analysis, in our ...

November 29, 2023

Dive into the fascinating world of TV measurement using set-top box data in our comprehensive YouTube video. Set-top boxes, integral ...

November 29, 2023

Join us as we critically examine the use of Nielsen panels in TV measurement in our informative YouTube video. Nielsen ...

November 29, 2023

Step into the world of post-conversion surveys and their critical role in understanding the effectiveness of TV ads in our ...

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