Why Do Most TV Commercials Fail: My Costly Lessons As Head of TV Data Science

Ever wondered why so many TV commercials don’t hit the mark? In this deep dive, we explore the stark reality behind the failure of TV advertising and how it contrasts with other marketing channels. The world of TV commercials is a high-stakes game, with a staggering failure rate not seen in other forms of marketing. We delve into the reasons why TV ads often miss their target, including the high cost of testing and iteration compared to other channels like search engine marketing (SEM). With a cost to learn ratio that’s 1800 times higher than SEM, TV advertising presents a formidable challenge for brands to find their winning strategy within budget constraints. Join us as we unravel these complexities and offer insights on navigating the treacherous waters of TV advertising.

Most TV & video ads have anemic results; ~80% is caused by non-ideal creative strategy. VQ is a patent-pending system to avoid ineffective video concepts using outcomes data from 10M+ TV ads and online videos.


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