Dive into the world of pre-conversion surveys and their surprising effectiveness in measuring TV ad impact in our informative YouTube video. Despite their simplicity, these surveys, when implemented correctly, can provide valuable insights into the motivations behind site visits, including the influence of TV and other marketing channels. We focus on the strategic placement of these surveys early in the user’s site journey, typically on the second or third page view, before any conversion event.
In this video, you’ll learn about:
- The Power of Asking: Understand how direct user feedback through pre-conversion surveys can effectively measure the impact of TV and other marketing channels.
- Survey Placement and Timing: Insights into the optimal timing and placement of these surveys to capture accurate user motivations.
- Alignment with ACR Measurements: Discover how survey methods align with Automatic Content Recognition (ACR) measurements at an aggregate level.
- Implementing Effective Surveys: We discuss best practices for survey implementation, including question phrasing, randomization of responses, and control questions to ensure reliable data.
- Comparing Pre- and Post-Conversion Surveys: Explore the advantages of pre-conversion surveys over post-conversion ones in terms of accuracy and timeliness.
- Overcoming Challenges: Address potential challenges such as site friction and the need for robust survey techniques.
This video is a must-watch for marketers, digital analysts, and website managers looking to gain a deeper understanding of consumer behavior and the effectiveness of their advertising channels.