Post-Conversion Surveys: Uncovering the Impact of TV Ads | How To Measure TV

Step into the world of post-conversion surveys and their critical role in understanding the effectiveness of TV ads in our latest YouTube video. Post-conversion surveys, conducted after a user completes a purchase or action on a website, or sent via email following a conversion, offer valuable insights into the factors influencing customer decisions. This method allows businesses to directly ask customers about the marketing channels, including TV ads, that contributed to their conversion.

This video covers:

  • The Essence of Post-Conversion Surveys: An overview of what post-conversion surveys are and their importance in attributing conversions to various marketing channels.
  • Survey Timing and Delivery: Explore the optimal timing for conducting these surveys and the advantages of different delivery methods, such as on-site surveys and email follow-ups.
  • Analyzing Customer Feedback: Learn how to effectively analyze the data gathered from post-conversion surveys to determine the impact of TV ads on customer decisions.
  • Addressing Memory Bias: Understand the challenges associated with the elapsed time between ad exposure and survey response, and strategies to mitigate memory bias.
  • Best Practices for Implementation: Tips and best practices for designing and implementing effective post-conversion surveys to ensure meaningful and reliable data.
  • Comparing with Pre-Conversion Surveys: A discussion on the differences between pre- and post-conversion surveys and their respective advantages in measuring TV ad effectiveness.

This video is essential for marketers, e-commerce managers, and digital strategists looking to deepen their understanding of customer motivations and refine their advertising strategies based on direct consumer feedback.

Most TV & video ads have anemic results; ~80% is caused by non-ideal creative strategy. VQ is a patent-pending system to avoid ineffective video concepts using outcomes data from 10M+ TV ads and online videos.


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