Decoding Promo Codes: The Overlooked Pitfalls in TV Ad Measurement | How To Measure TV

Join us on a journey to unravel the complexities and misconceptions surrounding the use of promo codes in video advertising. In this insightful YouTube video, we take a deep dive into the world of promo codes, a popular tool in video ads, and reveal why they often fall short in accurately measuring the true impact of video content.

In this video, you’ll discover:

The Incomplete Picture: Learn how promo codes, such as ‘TV123’ used at checkout, capture only a fraction of the video ad’s impact, and the challenge of determining the actual scale of influence.
The Variability Dilemma: Understand the difficulty in establishing a constant scale factor for measuring impact, given its fluctuation over time.

Code Sharing Complications: Explore how the widespread sharing and searching of promo codes on coupon sites can distort their effectiveness as a measure of video ad impact.

Measurement Limitations: Find out why promo codes fail to provide a comprehensive view of video ad performance and often lead to misleading conclusions.

Practical Implications: We explain why, despite their popularity, promo codes are not as actionable or useful in practical scenarios for understanding video ad effectiveness.

This video is essential viewing for marketers, advertisers, and content creators who aim to gain a more accurate and nuanced understanding of video ad performance beyond traditional methods. Dive in to explore the hidden truths behind promo codes in video advertising.

Most TV & video ads have anemic results; ~80% is caused by non-ideal creative strategy. VQ is a patent-pending system to avoid ineffective video concepts using outcomes data from 10M+ TV ads and online videos.


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