Creative Brief: The Unseen Force Driving Video & TV Media Brand Lift & ROI
Uncover how the creative brief drives TV & video media ROI. Tim D’Auria, ex-Head of TV & Video Data Science at Tripadvisor, shares how his startup, Videoquant…
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Why Panel Studies Fall Short in Predicting Successful Video Content
Dive into the pitfalls of panel studies in predicting successful video content and discover how Videoquant’s AI solution revolutionizes content creation…
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Moving Beyond Guesswork and Human Bias in Video Content Creation
Uncover the perils of guesswork and human bias in video content creation and TV commercial strategies, and explore how Videoquant’s AI-driven solution empowers…
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Tripadvisor Co-Founder & Ex-CEO Steve Kaufer Joins Videoquant Advisory Team
Tripadvisor Co-Founder & ex-CEO Steve Kaufer Joins Videoquant…
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The True Value of TV Ads: How Underestimation and Big Costs Impact ROI
Unveiling the reasons behind underestimated TV marketing ROI, this article explores current measurement flaws and introduces Videoquant as a game-changer that…
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Why Surveys Fail at Predicting Great TV Commercials & Video Content
Discover why surveys fail at predicting TV ads & video content. Learn about a new statistical approach for better results in this insightful article.
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The Limits of A/B Testing TV Commercials and Social Video Content
Explore the limitations of A/B testing for TV commercials and social video content, and discover Videoquant, an AI tool that optimizes content creation.
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Videoquant Predictions Show 339% Higher Video Performance For Iconic $60 Billion Brand
In a case study involving Videoquant (VQ), a statistical-GPT approach was tested to predict the performance of TV commercials and social videos.
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Does Video Benefit SEO Campaigns?
Exploring the complex relationship between video marketing and SEO success, Videoquant’s study challenges common beliefs, revealing intricate dynamics and…
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