Pulsing TV Ads On and Off: Measuring Impact via Site Traffic Fluctuations | How To Measure TV

Discover the dynamic strategy of pulsing TV advertisements on and off and its impact on website traffic in our latest YouTube video. This method involves strategically alternating periods of TV ad broadcasts with intervals where ads are not aired, aiming to identify corresponding fluctuations in website traffic. This approach provides a unique perspective on the direct impact of TV advertising on consumer behavior.

In this video, we explore:

  • The Pulsing Strategy: An overview of what pulsing TV ads on and off entails and its significance in marketing strategies.
  • Measuring Lift and Drops: Learn how increases in site traffic during TV ad ‘on’ periods and decreases during ‘off’ periods are analyzed to gauge the effectiveness of TV ads.
  • Analyzing Traffic Patterns: Understand the methodology used to correlate these traffic patterns directly with TV ad airing schedules.
  • Challenges and Considerations: Discuss the complexities involved in this approach, such as isolating the impact of TV ads from other variables and understanding consumer behavior.
  • Practical Insights: Gain practical insights into how this strategy can be effectively implemented and measured, and what the data reveals about the influence of TV ads.
  • Case Studies and Examples: We provide real-world examples and case studies demonstrating the efficacy of this method in various advertising campaigns.

This video is a must-watch for advertisers, marketers, media planners, and digital analysts seeking to understand and leverage the direct impact of TV advertising on digital platforms.

Most TV & video ads have anemic results; ~80% is caused by non-ideal creative strategy. VQ is a patent-pending system to avoid ineffective video concepts using outcomes data from 10M+ TV ads and online videos.


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