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Press & Articles

VIDEO: 15 TV Attribution & Measurement Methods for Linear

Welcome to our in-depth guide on TV and video advertisement measurement, tailored to provide comprehensive insights into VIDEOQUANT’s extensive list ...

The Secret Sauce Behind How To Significantly Cut Video Marketing Inefficiency

Discover how Videoquant changed video content strategy by leveraging data on 10M+ TV commercials and videos. Learn the four key lessons that led to a breakthrough approach to identifying what really makes a video succeed.

Tripadvisor Co-Founder & Ex-CEO Steve Kaufer Joins Videoquant Advisory Team

Tripadvisor Co-Founder & ex-CEO Steve Kaufer Joins Videoquant

Videoquant Predictions Show 339% Higher Video Performance For Iconic $60 Billion Brand

In a case study involving Videoquant (VQ), a statistical-GPT approach was tested to predict the performance of TV commercials and social videos. Results from the collaboration with a multinational company worth $60B revealed a 339% increase in predicted versus actual video performance.