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Discover how Videoquant changed video content strategy by leveraging data on 10M+ TV commercials and videos. Learn the four key lessons that led to a breakthrough approach to identifying what really makes a video succeed.
In a case study involving Videoquant (VQ), a statistical-GPT approach was tested to predict the performance of TV commercials and social videos. Results from the collaboration with a multinational company worth $60B revealed a 339% increase in predicted versus actual video performance.
Most TV & video ads have anemic results; ~80% is caused by non-ideal creative strategy. VQ is a patent-pending system to avoid ineffective video concepts using outcomes data from 10M+ TV ads and online videos.