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Press & Articles
VIDEO: 15 TV Attribution & Measurement Methods for Linear
Welcome to our in-depth guide on TV and video advertisement measurement, tailored to provide comprehensive insights into VIDEOQUANT’s extensive list ...
The Secret Sauce Behind How To Significantly Cut Video Marketing Inefficiency
Discover how Videoquant changed video content strategy by leveraging data on 10M+ TV commercials and videos. Learn the four key lessons that led to a breakthrough approach to identifying what really makes a video succeed.
Tripadvisor Co-Founder & Ex-CEO Steve Kaufer Joins Videoquant Advisory Team
Tripadvisor Co-Founder & ex-CEO Steve Kaufer Joins Videoquant
Videoquant Predictions Show 339% Higher Video Performance For Iconic $60 Billion Brand
In a case study involving Videoquant (VQ), a statistical-GPT approach was tested to predict the performance of TV commercials and social videos. Results from the collaboration with a multinational company worth $60B revealed a 339% increase in predicted versus actual video performance.
😱 Volkswagen marketing oopsy! The unexpected reason why this TV commercial doesn’t work [2024]
Join us as we dive into Volkswagen’s latest commercial, where a revolutionary new directional signal is introduced. But there’s a ...
Why does traditional TV/video creative strategy fail so often?
To see the problem, watch the below focus group of Apple’s 1984 TV commercial. If we listened to traditional TV/video ...
🚗 This silly CHICKEN tv commercial made millions! [2024]
Dive into our AI-driven analysis of the Mercedes-Benz “Chicken” commercial, a masterpiece of advertising that captures hearts and minds. We ...
WIN or FAIL? Chevy Silverado TV Ad [2024]
In today’s episode, our founder Tim D’Auria dives deep into the latest Chevy Silverado TV commercial. Using cutting-edge artificial intelligence, ...
🚀 [Revealed] The Shocking Mistake in TV / Video Marketing: What’s REALLY Driving Your Video ROI?
Dive into our analysis of a common, yet critical mistake in TV commercials and video campaigns that both big and ...
