Exploring Audio Beacons for TV Ad Attribution | How To Measure TV

Venture into the intriguing realm of audio beacons used in TV and video advertisements with our latest YouTube video. In this eye-opening exploration, we reveal how unique, inaudible audio identifiers are embedded in TV and video ads to track viewer engagement through smartphones.

This video offers a deep dive into:

  • The Technology Behind Audio Beacons: Understand the mechanics of how these inaudible audio identifiers are integrated into ads and how they interact with smartphones.
  • Tracking Viewer Engagement: Learn about the process of detecting these audio beacons through smartphones and the implications for measuring engagement and commerce activities linked to specific ads.
  • Privacy and Surveillance Concerns: Discuss the ethical and privacy aspects of this technology, often referred to as ‘smartphone surveillance’, and how it impacts consumer rights.
  • Commerce Connection: Discover how audio beacons bridge the gap between ad exposure and subsequent consumer actions, providing valuable data for advertisers.
  • The Accuracy and Effectiveness: Evaluate the precision and reliability of audio beacons in measuring viewer response to TV and video ads.
  • The Future of Ad Tracking: Gain insights into how this technology is evolving and what it means for the future of advertising and consumer privacy.

Ideal for marketers, advertisers, tech enthusiasts, and anyone interested in the intersection of advertising and technology.

Most TV & video ads have anemic results; ~80% is caused by non-ideal creative strategy. VQ is a patent-pending system to avoid ineffective video concepts using outcomes data from 10M+ TV ads and online videos.


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