Test Marketing. Instantly.
The 100x faster, cheaper, more accurate AI that outperforms surveys, panels, and A/B tests.
Reason for VideoQuant
How Super Bowl brands like DraftKings & Uber win with VideoQuant
76% of ads don't breakeven for 2 reasons. Opinion-based market research gets it wrong and A/B tests are slow & costly.
Super Bowl advertisers like DraftKings and Uber use VideoQuant to move 100x faster at a fraction of the cost, replacing traditional market research & A/B testing.
Our client's controlled testing validated VideoQuant boosted acquisitions by 3.6x on identical media spend.
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Reason for VideoQuant
Tripadvisor's founder explains
"Tim led Tripadvisor's TV advertising data science, optimizing $100M+/year in TV across 10 countries. With VideoQuant, he developed a breakthrough approach and technology I wish we had back then—removing guesswork from advertising."
— Steve Kaufer, Tripadvisor Co-founder & ex-CEO of 22 years, CEO of GiveFreely
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How Fortune 500 brands put VideoQuant to the test
Blind study done by a $60B brand spending $2B/yr on marketing.
VQ predictions gave 4.4x higher brand lift & ROI (p-val 0.03).
$240K savings per $1M spent on TV.
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Use Cases
One platform. Endless applications. VideoQuant powers 100x faster results across every corner of marketing.
Media & Channels
- TV & CTV — Proven in $1M+ of controlled TV tests, trusted in Super Bowl TV campaigns.
- OOH / DOOH — Billboards, transit, stadium signage, and digital out-of-home.
- Social & Display — TikTok, YouTube, Instagram, X, Snapchat, banners, programmatic.
Brand & Messaging
- Celebrity Valuation — Talent selection, negotiation leverage, and audience fit.
- Core Messaging — Positioning, taglines, value props, and CTAs.
- E-commerce / Catalogs — Thumbnails, titles, and product images that drive clicks.
Direct & CRM
- SEM / Paid Search — Headlines, copy, and extensions optimized before launch.
- Email, Direct Mail & CRM — Subject lines, CTAs, and formats tested for lift.
- Ad Exchanges — Creative-to-impression matching, yield maximization, and inventory optimization.
Every channel competes on creative effectiveness — not just media dollars. VideoQuant gives you insight before you spend.
Reason for VideoQuant
Why Billion-Dollar Brands Trust VideoQuant
"Managing billion-dollar marketing budgets requires rigorous testing. Our tests confirmed VideoQuant's predictions significantly correlated with crucial downstream metrics.
VideoQuant's innovative approach leverages others' marketing investments to measure what works in the market before we spend."
— Michael Strickman, ex-Uber VP Performance Marketing and Growth
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What Took Months Now Takes Hours- And Is More Actionable
"Within 24 hours, VideoQuant delivered us the equivalent of six months of focus groups and surveys—and it was based on real-world behavior rather than opinions.
It analyzed everything from our high-level strategy to granular tactics for our ads, including core messaging, scene selection, dialogue, and even how our talent should interact on screen. I was amazed by the speed of insights and actionability of results."
— Luke Tarbi, CMO of Peerspace
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I'm Tim D'Auria, the Founder of VideoQuant.
We've mastered avoiding ad fails by using computer vision, 18 Trillion human-marketing impressions, and custom audiences.
I'm an ex-Bloomberg Wall Street Quant, former Tripadvisor Head of TV Optimization, and can be seen in talks with the C-Suites of CBS, iSpot, etc.
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See Tim speak with CEO of iSpot
More Results...
Most viral... EVER ON LINKEDIN!
On LinkedIn, 50K views is excellent. 100K is viral.
VQ output got over 5 Million views.
#1 most-viral content in the history of the platform.
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More Results...
#1 Best Video for Over 1 Year. 1.4M Subscriber Channel.
1.4 Million subscriber YouTube channel.
VQ output a concept; the channel built it.
#1 most-viewed video for over a year across 360 videos.
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Additional Data
VQ Catapults Influencer
After building a VQ video concept, beyond the video becoming #1, the channel's views & subscribers took off.
Additional Data
Big TV Win!
VQ predicted the probability that TV/video content would do well or not for the client. Media was run. Performance breakout between our high/low predictions emerged.
VQ made pre-media predictions
Brand ran media on video
VQ high predictions had higher downstream actuals.
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Founder with Industry Leaders
Tim w/ CBS + Roku
Watch CBS CAO Radha Subramanyam, VQ Founder, and others discuss television attribution.
Tim w/ CEO iSpot
Watch iSpot CEO Sean Muller & VQ Founder discuss a new method for TV measurement.
Tripadvisor ex-CEO
Tripadvisor Co-Founder & ex-CEO Steve Kaufer Joins VideoQuant
How it works
Rarely is a marketing strategy truly new.
Much has been tried in marketing. We have data on how most strategies & tactics perform. This is how we amplify KPIs out of the gate before clients spend a penny to produce or run test media.
18+ Trillion Human Interactions
Data is king. We started by building the world's largest TV & video marketing outcomes repository that keeps growing daily.
AI to build intelligence
We use GPT, AI computer vision & audition to understand what's happening across this massive repository of assets.
Quantitative Backtesting
We backtest creative strategies and tactics before clients produce or test media, including messaging, reasons to believe, offers, etc. Our insights avg 2.4 - 4x better on key metrics of ROI & brand lift.
Audience-specific Insight
We summarize insights into marketing messages to avoid (known ineffective) and areas of opportunity per client audience. These insights are included in creative briefs and more.
If that's all you need to hear, go ahead and click the "Get A Free Demo" button.
Now, if you want to know WHY this works so well...
Continue below to see four key differentiators of
Why we succeed where others consistently fail.
Differentiator #1
We use massive REAL-WORLD video performance data.
Whether you want 400% ROI or 20 points of brand lift, data on how ads perform across TV, digital, and social in the real world is key.
In contrast, surveys, panels, and focus groups use small samples of forced views. That’s why VideoQuant replaces them with real-world performance data—faster and more accurate.
This is why surveys, focus groups, and panels rarely anticipate real-world results. The book "Blink" reaffirms why.
Real-world data equals more accurate results. Our data has real-world performance of over 200 Million video assets.
Differentiator #2
Insights arrive before you invest a penny.
Video is expensive to produce and test. Unlike other marketing (SEM/SEO) where thousands of tests can be ran in no time for near-zero cost, video takes work.
With video, you need to have the concept, a plan, you need to write the script, editing, casting, location scouting,...
...camera equipment, the sound, the lighting, crews, insurance, compliance, etc. And this is just pre-media.
Differentiator #3
We focus on what drives 80% of all ROI & lift- the creative.
While nearly all industry tools outside of surveys are focused on media buying (what inventory to buy when and at what price), data shows that ~80% of results across TV, digital, and social come from the creative itself.
Video content is like a racehorse and media the jockey. Your media can't win with a three-legged horse.
Video content requires oversized data science attention to win. And that's what we do uniquely from the market.
Differentiator #4
Our World-Class Team
It includes the co-founder of a $2.6B MCap. Our team has spent over a billion USD on TV & video across our careers.
Founder Tim is an ex-Wall Street Quant and ex-Head of TV Data Science (>$110M/yr). You've seen his work.
Tripadvisor's ex-CEO & co-founder.
Vistaprint / Drizly / GrubHub ex-Head of Global TV & Video